Apollo analyzed 5.36M sales activities to find what actually gets CEOs to reply

mobileraj · x · 2026-10-22

Apollo analyzed 5.36M sales activities targeting C-suite executives to identify what drives CEO replies. Key takeaways: don't pitch on Monday — mid-week meetings get accepted far more often, with the sweet spots around 10-11am and 1-2pm; propose 30 minutes instead of 45-60, as nearly half of execs won't give more; calls beat emails, and warm intros via mutual friends or internal teammates get the highest reply rates; 72% of exec meetings happen at VC offices. The author also shared an infographic from his previous startup, built on millions of connected calendars, mapping when/how/where to book a VC meeting, plus fun facts like 79% of US VC meetings happening in California and New York.

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