Amazon renames Kindle Unlimited to Kindle+ with a non-explanation
damovisa · x · 2026-10-22
A product-page screenshot shows Amazon rebranding Kindle Unlimited as Kindle+, with a FAQ that explains nothing: 'Your subscription includes millions of eBooks. Kindle+ is a name for a subscription that goes wherever your curiosity takes you.' Commenters mock the empty rationale; the content offering appears unchanged.
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