An AI mascot becomes a cultural asset: a textbook meme-marketing case
granawkins · x · 2026-10-22
granawkins marveled at how much traction a little AI product mascot has gotten: "People pay billions for this kind of cultural purchase," crediting Alex for hammering it into the memesphere.
In a follow-up he admits he's in a bubble and is exactly the target customer, "but the rest of society is downstream from specifically me, so it's strongly indicative." A good case study in how AI companies build cultural marketing via mascots.
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