Unlocking collective consciousness: using AI to scale your best people's judgment
jacob_posel · x · 2026-10-22
- The author argues AI's ultimate promise for companies is unlocking "collective consciousness": your best copywriter and designer improve everything they touch, but can only touch so much.
- Spreading expertise used to mean training, feedback and Notion SOPs — yet whether someone applies that knowledge still depended on what they had read and remembered; you couldn't make an SOP part of their thinking.
- The post contrasts the old "company knowledge → employees" model with an AI-mediated "company brain → everyone" model that scales senior judgment (article is an excerpt, truncated at the end).
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