Every Editor Admits She Thought 'lgtm' Meant 'Let's Go-To-Market' for Years

kieranklaassen · x · 2026-10-22

Becky from media company Every shared a Slack screenshot revealing she long misread "lgtm" (looks good to me) as "let's go-to-market," wondering why everyone was so keen on GTM until she finally googled it. CEO Katie Parrott admitted making the same mistake.

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