4.5M TikToks analyzed: going viral is neither luck nor format, data shows

letandrewcook · x · 2026-10-21

Researcher @christianyun mathematically visualized 4,512,189 TikToks to test whether UGC virality is luck-driven or format-driven — the conclusion: it's neither, suggesting stable, analyzable signals behind viral spread rather than randomness. Details are in the accompanying visualization; a useful data-backed take on virality attribution for creators and influencer marketing.

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