YouTube overtakes Netflix in US TV viewing share as Netflix hits a wall
moarbugs · x · 2026-10-20
Quoting a WSJ piece ("Netflix, America's Dominant Streaming Service, Has Hit a Wall"), moarbugs notes that YouTube's share of US TV viewing time has climbed to 14-15% while Netflix stagnates around 8%.
The author argues it's not just content: Netflix's annoying landing page, jumbotrons, games, and autoplay of watched scenes drive users away, while YouTube benefits from its strong independent creator ecosystem. Netflix is overhauling creative leadership in response.
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