'Fake it till you make it': startup staff secretly edited videos by hand as 'AI'
lxfater · x · 2026-10-20
An AI startup disaster anecdote: a company claimed in 2022 to have achieved automated AI video editing, hired five or six salespeople on a demo, then had the entire staff manually edit videos in CapCut to fake the AI. Efficiency collapsed, unit economics failed, and wages went unpaid. The quoter jokes that's when he mastered CapCut.
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