Podcast: Product Strategy in the AI Era — A 7-Step Process That Never Runs Straight

aakashgupta · x · 2026-10-20

Aakash Gupta's podcast episode features product strategy coach Tim Herbig on product strategy in the age of AI. The core is a 7-step strategy process — objective, users, superpowers, vision, pillars, impact, and roadmap — which Herbig has used at Epic Games, Affirm and Apollo.

His key point: on a slide, strategy reads like a straight line, but in practice you constantly loop back through the steps rather than proceeding linearly. Full episode available on YouTube, Spotify and Substack.

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