Law firms license every AI tool but never learn which fits which work

jkubicki · x · 2026-10-20

The author spots a recurring pattern: law firms license nearly every AI tool (or a random assortment), but only for certain groups or capped seats.

His argument: the real experiment isn't which AI tool wins — it's whether the firm learns which tool fits which type of work. Most aren't learning this. Under typical rollouts, each lawyer uses AI for personal tasks rather than shared workflows; lunch-and-learn sharing happens, but nothing durable or scalable gets built. That's the true test of both the tool and the people.

Personal AI use helps, but almost nobody measures its impact. Most firms haven't run a real test yet — the ones that do will know something well before competitors.

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