Ethan Mollick: multiplayer AI must move past group chat to become a strategic moat

emollick · x · 2026-10-20

Ethan Mollick argues multiplayer AI needs to move past the group-chat phase: chats are chaotic, expose everything to everyone (creating social and management issues), suit long projects poorly, and trap AI inside existing teams when its real promise is working across them.

Other multiplayer forms exist but require serious experimentation with organizational form — more effort than adding AI to existing chat, yet the payoff is a strategic moat rather than a generic capability.

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