'We'll ship it today' vs 'I'm advocating internally': tech culture's shifting promises

HankYeomans · x · 2026-10-20

A widely quoted tweet contrasts two styles of engineering commitments: the blunt "we will ship that today/tomorrow/this week" versus "I'm advocating internally to our PMs to include this on our Q4 roadmap and will let you know after our next exec review." The poster notes how prevalent the second style has become, a wry commentary on how big-company process culture has replaced direct shipping promises.

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