Everyone Drafts With the Same Models — Why AI Writing All Sounds Alike, and Fixes
lmoroney · x · 2026-10-20
Blake Emal, employee #1 at CopyAI, explains why AI-assisted writing sounds the same: everyone drafts with the same models, so copy drifts toward safe words like "seamless" and "supercharge."
Practical fixes: keep a banned-words list and check drafts against it; swap in the exact language buyers use in calls, tickets and reviews.
Laurence Moroney suggests applying this beyond marketing — before publishing an AI-assisted draft, pull three phrases from real conversations with your readers and build the piece around them.
Related event: Ex-CopyAI first hire: AI-generated copy is homogenizing startup branding(2 posts)→
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