Semrush CMO: Customers from agentic search convert 4.4x more
alliekmiller · x · 2026-10-19
Allie Miller cites Semrush's CMO: customers arriving via agentic search are 4.4x more likely to convert.
Her takeaway for 2026 marketers: at minimum, know how visible your brand is in AI conversations — track AI-sourced traffic and how those users behave differently from traditional search visitors. And that only covers humans; it doesn't yet count AI agents that browse, compare, and buy on their own.
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