Keeps' 'last year vs this year' hair-growth ad sparks backlash: 'This can't be legal, right?'
jacob_posel · x · 2026-10-18
jacobposel shares an Instagram ad from hair-loss brand Keeps promoting its Chew+ 5-in-1 supplement, using a dramatic 'last year / this year' before-and-after: receding hairline and a soft physique transformed into thick hair and visible abs, with $49 off the first order. His reaction—'This can't be legal right?'—points at deceptive-advertising concerns, and the ad is a vivid example of how far AI-era image manipulation is pushing DTC marketing.
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