X exec Nikita Bier: Meta's all-out Threads push is actually strengthening X
nikitabier · x · 2026-10-18
Nikita Bier, an executive at X, says his view of Threads has flipped: last year he saw it as an existential threat, given Meta's practice of injecting the app into Instagram and squeezing growth from every surface. But he's come to realize the opposite is happening — the pressure is strengthening X, citing Meta's own announcements as evidence.
Related event: X Exec Says Meta's Big Threads Push Actually Made X Stronger(2 posts)→
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