From SEO to GEO: How Brands Get Cited in AI Chatbot Answers
BecauseCulture · x · 2026-10-18
As discovery shifts from search engines to AI chatbots, the language evolves too: from SEO (ranking pages) to GEO (Generative Engine Optimization) — getting cited in AI-generated answers.
A paper from University of Toronto researchers tries to clarify how companies can get their websites linked in chatbot results. In practice, GEO borrows heavily from the SEO playbook: keyword-focused content, structured machine-readable product/service data, summaries and FAQs. The original quoter notes long-standing skepticism toward such reactive organic-discovery tactics.
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