Apple tightens App Store rules to target AI deepfakes and nudify apps
emmanuelvivier · x · 2026-10-17
Apple expanded its App Store moderation rules to cover AI-generated nonconsensual intimate imagery: developers must proactively prevent and remove AI deepfakes or face removal.
- Updated guideline 1.2 names AI content creation apps, reportedly targeting apps like Grok — Apple previously threatened to remove Grok over nude deepfakes until xAI added safeguards.
- New guideline 2.5.19 bans bait-and-switch apps that add undisclosed "nudification" features after passing review.
- Section 5 extends bans on apps facilitating human trafficking or child exploitation to alternative app distribution channels.
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