Dev got 10x easier, marketing 100x harder: founders clash over AI's net effect
MarcJSchmidt · x · 2026-10-17
An X debate on AI-era entrepreneurship: excelrator argues AI lets good ideas finally get tried since games etc. were too hard to build before, while distribution was always the hard part. MarcJSchmidt counters that marketing friction and staying relevant have exploded — ideas get copied instantly and the pie splits into hundreds of slices — so AI is a net negative for individual builders, not a positive.
Related event: Developers Debate Whether AI Startups Still Have a Moat(2 posts)→
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