"It's marketing genius, not engineering": why Roadster's flip demo doesn't impress

Linahuaa · x · 2026-10-16

Responding to the viral Tesla Roadster mid-air somersault demo, Linahuaa argues the technology is quite old — nobody bolted it onto a car because it's pointless. Porsche or Ferrari could build something similar but won't, since it doesn't pay off for them. For Musk, whose brand runs on a halo of futurism, such tech gimmicks scale marketing value exceptionally well. Verdict: marketing genius, not engineering genius.

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