Cal AI banked $30M in two years on influencer marketing, sold to MyFitness
TechCrunch AI · rss · 2026-10-16
TechCrunch reports that Cal AI's viral success came from a small army of paid influencers. Key facts: the AI calorie-tracking app generated over $30 million in revenue within two years and was acquired by MyFitness in March for an undisclosed amount. The case underscores influencer-driven growth as a proven playbook for AI consumer apps.
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