Founder: GTM now burns nearly as much as engineering in the AI era
thedealdirector · x · 2026-10-16
Rafał Wilinski, founder of a Cloudflare developer-tools company, notes that GTM (go-to-market) spending at his company is now burning almost as much money as engineering — "few understand." Reposter thedealdirector calls it directionally correct and says he's "tokens-to-revenue pilled," weighing every spend by its revenue conversion. The exchange highlights a new SaaS reality in the AI era: as engineering gets dramatically cheaper with AI, sales and marketing become the dominant cost center.
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