Google adds more inline, top-placed and end-of-answer links in AI Overviews and AI Mode
gaganghotra_ · x · 2026-10-16
Google announced a batch of changes to how AI Overviews and AI Mode link out to websites: (1) more inline links in AI answers, shown higher up more often; (2) official websites featured prominently when they're the usual destination for a task; (3) new prominent carousels for timely news highlighting users' Preferred Sources; (4) more website links at the end of answers with image thumbnails and a more clickable design; (5) clickable creator/publisher names on video results linking to their Search Profile. A material shift in how AI search distributes traffic — SEO and publishing strategies should adapt.
Related event: Google Reworks Link Display in AI Overviews and AI Mode(2 posts)→
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