Local media growth via Meta ads: UGC-style creatives win, exclusion targeting matters
TJLarkin23 · x · 2026-10-16
JMatthewMcGarry's conference talk on growing local media companies with Meta ads: Meta remains the top ad platform for media companies, exclude existing list members from targeting, make scroll-stopping ads, and the best performers tend to look like UGC.
More from Companies & People
- Cohere expands RL Environments team training agents in simulated enterprise setups — cohere · 2026-10-16
- Vector Institute partners with Town of Caledon in its first municipal AI adoption deal — VectorInst · 2026-10-16
- Follow-up: even small X accounts got into Google's Argon EAP — lyraxana · 2026-10-16
- Zuck posts AI agent bought him a watermelon; Threads users roast him mercilessly — venturetwins · 2026-10-16
- PyTorch Conference NA 2026: Oct 20-21 in San Jose, 3,500+ attendees, 200+ talks — PyTorch · 2026-10-16
- NYC Comptroller urges Anthropic to pause IPO until AI safety and governance concerns are addressed — ShakeelHashim · 2026-10-16