SEO visibility now tracks impressions, not clicks, as AI Overviews eat traffic
lilyraynyc · x · 2026-10-16
SEO expert Lily Ray notes a big problem with rank-tracking tools this year: organic traffic trajectories now look much closer to impressions than clicks. A site can surge in SEO visibility (rankings) yet see very little new traffic because of AI Overviews — rankings no longer translate into visits.
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