AI agents could wipe out 40% of 'inactive payer' subscription revenue within 2 years

alliekmiller · x · 2026-10-15

alliekmiller argues that much of today's revenue rides on human error: forgotten subscriptions, unreturned clothes, uncashed coupons and class-action claim emails. Once AI agents routinely request refunds and contest credit card charges on users' behalf, she predicts subscription businesses should assume 40% of paying-but-inactive customers vanish within two years.

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