Tolan quietly wins millennial women; marketers say tech should stop chasing 22-year-olds
ajaymehta · x · 2026-10-15
Ben Springwater highlights that Tolan, an AI voice app, is quietly dominating with millennial women — low-key on the timeline, a juggernaut on Instagram. Sonia Baschez's accompanying article argues tech should take a page from Hollywood's nostalgia playbook (Narnia, The X-Files, Baywatch) and start pandering to millennials and Gen X, since 42-year-olds control the budget while products keep chasing 22-year-olds.
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