Webinar: Brand Agents and How AI Is Becoming the New Shopping Front Door
annetgriffin · x · 2026-10-15
Anne T. Griffin will moderate a live webinar on "Brand Agents," hosted by XTAL Search and Product, Inc., aimed at brand, ecommerce, and marketing leaders navigating AI's takeover of the discovery funnel.
Key topics:
- The shift: web, social, and mobile each moved the front door; now shoppers skip Google and just ask—conversation is the interface.
- The risk: customers already ask ChatGPT which brand to buy; what happens when it hallucinates the answer?
- Live demo: a brand agent that knows the catalog, recommends products, and helps shoppers build a cart.
- First steps: no need to rebuild your site—start where customers get stuck, like on-site search, and expand from there.
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