Shopify CEO launches shop skill that turns any agent into a personal shopper; sellers urged to test if AI recommends them
msg · x · 2026-10-15
Shopify CEO Tobi Lütke released a new "shop skill" that turns any existing agent into a personal shopper: install the skill, connect your Shop account, and let the agent find exactly what you want.
Crazy Egg founder Hiten Shah advises e-commerce sellers to immediately run a test: ask an agent to shop for the product category you sell without mentioning your brand, then check whether it recommends you. After 20 years of helping stores understand why customers buy, he says this adds a whole new question for merchants: where do you rank in AI-agent shopping?
Related event: Shopify Opens Billion-Product Catalog to AI Agents with New Shop Skill(2 posts)→
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