Ethan Mollick: Firms locking into 'good enough' AI face growing penalty as capabilities outpace adoption

emollick · x · 2026-10-15

Ethan Mollick argues that as the overhang between AI's expanding capabilities and actual adoption grows, the penalty for locking into a "good enough" solution based on today's limits grows too. Firms need to position themselves to benefit from the massive lab investment into better AI models.

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