When founders say "20 customers," what they mean is often not customers

dunkhippo33 · x · 2026-10-15

Part 2 of the thread, first example: a founder claims 20 customers, but sometimes that means 20 people they're chatting with, 20 free beta sign-ups, or 20 companies vaguely "in the pipeline." (See the thread root for the full story.)

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