Dalet Labs unveils 'Generative Commerce': AI-generated browsing to shape shopper intent

omerbartal · x · 2026-10-15

Dalet Labs introduces Generative Commerce: unlike Agentic Commerce, which fulfills explicit intent, it targets shoppers who don't yet know what they want. It merges inspiration, exploration, and purchase into one continuous visual experience—an interactive stream of generated imagery grounded in real, purchasable products—helping consumers form preferences through generative browsing rather than search.

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