My failed startup KickBeta is the reason Apple hired me

jdluk87 · x · 2026-10-15

In 2013 the author built KickBeta, a crowdtesting platform for mobile apps — it died. Months later, his future Apple director wanted to hear all about it in his final interview. He believes the failed startup demonstrated entrepreneurial spirit, resilience, initiative and mobile experience, qualities Apple especially values in engineers.

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