95% of new Chinese short dramas are AI-made; the format behind +780% ROAS Meta ads
CurieuxExplorer · x · 2026-10-14
Marketer doseofcreative claims a short-drama ad format delivered +780% ROAS on Meta Ads in 3 weeks, and argues China figured it out first: 95% of new short dramas there are already AI-made, and within 6 months every feed ad will be a short drama.
- Nobody scrolls past a cliffhanger — put your product inside a story instead of running UGC
- Production used to be the cost driver (same actors, real dialogue, dozens of test versions); Wan 3.0's consistent characters over 30 seconds removes that bottleneck
- Higgsfield is offering Wan 3.0 unlimited for a week plus 60% off its API
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