SEO practitioner: AI search visibility is still the same game of ranking and summarizing
gaganghotra_ · x · 2026-10-14
Practitioner Gagan Ghotra argues that AI search visibility (AEO/GEO) hasn't changed the fundamentals: you still chase top traditional rankings, then the latest model summarizes those pages. The wording in AI answers may shift with each model's taste, but broadly it's the same old SEO game — so there's little need to specifically track AI answer rankings.
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