Alexandr Wang: modern consumer products live or die by the screenshot
davidsenra · x · 2026-10-14
Alexandr Wang argues that modern product marketing is driven by the screenshot: to be a modern consumer product, it has to work on the screenshot, which must spread on its own through group chats, word of mouth, or online. He cites Muse, noting that having Jolly in the screenshot immediately identifies it as a Muse screenshot.
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