SEO pros spot odd zero-click impression spikes right before Google ranking drops
lilyraynyc · x · 2026-10-13
SEO consultant Sarah Blocksidge reports that in September her company's site saw a burst of impressions with no clicks, followed by ranking issues — and all those impressions landed on a Wednesday, aligning with weekly tracker scans. Lily Ray amplifies the observation, noting similar patterns. The industry discussion: these zero-click impression spikes may serve as an early-warning signal before major Google ranking volatility.
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