Factory drama: the six-step playbook advisors allegedly used to gut the company
thedealdirector · x · 2026-10-13
thedealdirector recounts what happened after Factory brought in 'playbook crowd' advisors: telling the founder their team is horrible, demanding the sales leader be fired as a condition of service, insisting on equity payment, firing most of the team to hire playbook sales reps, charging cash for recruiting, and blocking other board members with GTM opinions to control the narrative. Months later, key advisors are reportedly working with Factory's largest shareholders.
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