NotebookLM fake podcast ranked high with 13 episodes; barbell future of media

omooretweets · x · 2026-10-13

The author recounts discovering a 13-episode podcast on a niche topic—complete with 30-minute episodes, pre-roll ads, and high search rankings—only to realize two minutes in that the host voices were NotebookLM-generated.

From this glimpse of media's future, the author predicts a barbell structure: one end dominated by largely AI-made content where speed and cost matter (citing Netflix's Instadocs), the other end focused on human creators whose unique voice and POV command attention—while everything in the middle gets squeezed.

Related event: Fake NotebookLM-Generated Podcast Slips Into Search Results(2 posts)→

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