Todoist CEO: We Spend $20M+/Year on AI-Era Craft — Great Software Is Like Michelin-Star Cooking

garrytan · x · 2026-10-12

Responding to the "software is dead" take (in a quote-RT shared by Garry Tan), Todoist CEO Amix notes his company spends $20m+/year improving the product with world-class engineers who are likely more proficient with AI than most vibe coders — yet building truly great products remains hard.

His analogy: software is like food — many people can cook, but not at a Michelin level. AI lowers the entry barrier, not the excellence barrier.

Related event: Todoist Hits Record Revenue, Founder Pushes Back on 'Software Is Dead'(3 posts)→

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