Ex-Sora lead and Katzenberg's stealth startup in talks with OpenAI to sell Sora to film studios

steph_palazzolo · x · 2026-10-12

Per Bloomberg, a stealthy startup cofounded by Hollywood mogul Jeffrey Katzenberg and former OpenAI Sora lead Bill Peebles is in talks with OpenAI to tweak the Sora video model and sell it to film studios — a potential comeback for Sora aimed at professional film production, led by its original lead.

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