Humans Beat LLMs on Open Creative Tasks, Imagination Accounts for 22-45% of Score

ValerioCapraro · x · 2026-10-12

A new paper by Charness and Grieco in The Economic Journal compared three versions of ChatGPT against 738 human participants on two creative tasks, yielding 4,428 blind evaluations on a 1-10 scale where raters didn't know whether answers came from humans or AI.

Key findings:

The authors model imagination as the capacity to generate ideas beyond what instructions prescribe, and estimate it accounts for 22%–45% of humans' creative scores on the open task. The takeaway: humans stay more creative on open problems by jumping beyond prescribed boundaries.

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