Aussie fashion brands are flooding Meta ads with undisclosed AI models, fines loom
gaganghotra_ · x · 2026-10-12
X user gaganghotra observes that many Australian female fashion brands are running Meta ads built entirely on AI-generated models, with no disclosures.
Given existing advertising regulations, he predicts it's only a matter of time before the ACCC (Australian Competition and Consumer Commission) hits one or two brands with a major fine — and only then will the industry stop using AI-generated female models in ads.
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