1,200 AI answers show Reddit citations are nearly all from Google engines: Gemini 52.4%, ChatGPT 0%
drrickio · x · 2026-10-12
- The author asked 150 buying questions across 8 AI engines and logged sources from 1,200 answers; 928 cited at least one source, with Reddit in 10.1% and YouTube in 9.1%.
- The average hides the story: Gemini cited Reddit in 52.4% of sourced answers and Google AI Overview in 44.3%, together producing 89% of all Reddit citations and 74% of YouTube citations.
- ChatGPT, Claude Sonnet/Opus, and Meta Muse Spark showed 0% Reddit citations; Grok 5.3%, Perplexity 1.3%.
- The pattern is consistent with Reddit's data-licensing deals with Google/OpenAI and its lawsuits against Anthropic and Perplexity, though causation wasn't tested. Takeaway: Reddit's value for AI visibility depends on which assistant your buyers use.
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