Ethan Mollick: Big firms annoyed as labs' sudden changes like GPTs sunset disrupt enterprise planning
emollick · x · 2026-10-12
Ethan Mollick says leaders at large firms were still heavily using GPTs last month before OpenAI sunset the feature. While GPTs arguably outlived their usefulness, he argues big organizations have complex planning cycles, and all the labs' frequent sudden changes keep confusing enterprise customers.
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