Steam demo's AI bill hits $1,000/day, devs take bank loan to keep it running
ATTlKA · x · 2026-10-12
A Steam game demo became so popular that its developers took out a bank loan to cover its $1,000 daily AI bill. Teach My Little Sister How To Drive lets players teach an in-game sister to drive via spoken instructions. Observers note a massive untapped market at the intersection of fun games and dataset generation for frontier labs — gameplay that doubles as crowd-sourced training data.
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