Google Discover surfaces social-only sources and AI cards, sidelining publishers
lilyraynyc · x · 2026-10-12
SEO practitioner Andell Dam observes Threads-only post sources appearing in Google Discover: AIO cards and social post citations with no links to publishers' articles, similar to what happened on X. Lily Ray says this confirms her long-running advice that authors and experts should build personal brands and organic followings across platforms, as that's where Discover is heading.
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