SEO veteran Gianluca Fiorelli publishes list of 28 AI search experts, shuns ego-bait listicles
VeryWellVersed · x · 2026-10-12
SEO veteran Gianluca Fiorelli published "28 AI Search Experts Who Actually Advance the Field (2026)" on iloveseo.net, explicitly pushing back against self-serving GEO expert listicles that conveniently rank their authors first. He argues the industry confuses visibility with expertise: one practitioner's experiment gets newsletter-ified, framework-ified, then cited as established "GEO ranking factors" while the original researcher is forgotten — and some game listicles to influence AI model citations. The list covers 28 practitioners across four forms of expertise plus observations on where search is heading.
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