Agent attention is earned by product quality, says the end of attention-first marketing is near
parker_lyman · x · 2026-10-12
Responding to Patrick Collison's take that agent attention will be earned by product quality, the author argues this doesn't end marketing—it ends "attention-first" marketing, which never built real distribution anyway.
- 2025-era UGC slop is now fully automatable, making it even harder to break through the noise.
- Marketing's future centers on product education for agents: marketers will figure out how to generate data that proves product quality to agents.
- The bottom line holds: it's still all about the product.
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