AI-generated SEO spam is a losing game: 'filtering' beats generation, builders warn
sujingshen · x · 2026-10-11
Citing viral posts teaching users to add "-ai" to searches despite giants spending hundreds of billions on AI, the thread argues the most valuable thing in the AI era is "filtering," not generation — niche human-only communities that filter AI slop will profit. Builder sujingshen adds from experience: bulk AI content may get short-term traffic but users bounce in seconds, a signal search engines see; use AI for grunt work (research, formatting, internal links) but keep human-written core content.
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